PCL Group offers a full range of services to ensure your business thrives online. We handle everything from website design and hosting to domain management and maintenance. Our services include creating custom websites, integrating webshops and booking systems, and managing your online marketing. We also provide design services for logos, branding, and stationery, as well as professional email signatures with Exclaimer software. With PCL Group, your business will have a strong, cohesive, and effective online presence.
custom website design and online marketing
PCL Group’s ecommerce services encompass everything your business needs to succeed online. From single-page sites to multi-page custom-coded websites, webshops, and booking systems – we can handle it all. We help you engage with your clients through social media platforms like Facebook, Instagram, and LinkedIn. Our online marketing strategies are designed to increase traffic, ensure you stand out from the competition, and make your business easily found. Let us help you build a strong online presence and achieve your marketing goals.
domain management and website hosting
PCL Group excels in domain management, website hosting, and maintenance, offering unparalleled service to ensure your website is fast, secure, and well looked after. We provide website migrations, even for sites built by others, and offer high-quality hosting and personalised maintenance. Our process includes a thorough audit, tailored recommendations, and ongoing support, allowing you to focus on your business while we handle everything else. With additional benefits like SSL certificates, security updates, backups, and anti-spam measures, we ensure your online presence is robust and reliable.
comprehensive branding and design services
At PCL Group, we understand that your branding extends beyond your website, and we’re here to maximise your presence. Our design services include creating a recognisable and iconic logo, matching branding across your website and marketing materials, and designing cohesive stationery and signage for your real-world and online business. Additionally, we provide Exclaimer signature software to ensure your email signatures are professional and consistent with your brand. From logo design to print materials, we’ve carefully chosen partners to deliver high-quality results that represent your brand effectively.
Drew Cameron, Ecommerce Manager
Drew specialises in enhancing online business presence through strategic website design, domain management, and marketing. With twenty years of marketing, communications, and events management experience in professional, commercial, and charitable organisations, Drew excels in creating custom websites, integrating webshops, and managing online marketing. His award-winning use of social media has significantly boosted the reputation of organizations, increased event participation, and fostered future collaborations.
Drew’s focus on developing strong corporate identities, improving digital communications, internal branding, promotional material, and event participation has benefited every organisation he has worked with. Partnering with Drew means benefiting from his expertise in crafting a cohesive and effective online presence, driving customer engagement and sales, and enhancing your company’s digital footprint.
Partners
Exclaimer Signature Management
Exclaimer Signature Management Cloud allows organisations to effortlessly create, manage, and deploy professional email signatures. This solution centralises email signature management allowing you to create templates that align with your brand. The system uses contact information from your business’s user directory, ensuring accurate details in every signature. Instantly deploy signatures across all devices, assign them to specific groups, and target different audiences. Schedule changes with ease, ensuring a professional signature on every email sent.
Transform Your Business with Our Expert Web Services
Case Studies
Pip Probert Garden Designer
Pip Probert sought PCL Group’s expertise to rebrand her garden design business. We began by creating a new logo that incorporated technical drawing elements, representing Pip’s precision and creativity. We then designed a new website to showcase her portfolio with a sleek, user-friendly interface, and developed a comprehensive social media strategy to increase her online visibility.
To further enhance client engagement, we introduced an online booking system and set up an e-commerce section for gift voucher sales. Additionally, we assisted with rolling out the new branding across all aspects of her business, including designing signage for garden shows. Through our collaboration, Pip successfully rebranded her business, attracting new clients and maintaining strong relationships with existing ones.
Email Signatures
The client faced a challenge with inconsistent email signature styles and formats across their organisation, which affected their professional image. Given their team frequently works on the road, maintaining a cohesive and professional appearance was essential. The solution was to implement a centrally controlled system for managing email signatures, ensuring consistency in format, style, fonts, and layout.
The implementation, completed in less than a day, resulted in complete uniformity across the organisation, aligning with the corporate image. This system allows for quick and easy updates, from individual users to the entire organisation. Special events, announcements, or achievements can be seamlessly added to banners below the signatures and instantly rolled out company-wide, maintaining a professional and cohesive look.
Aberdeen Business Centre
Due to oversaturation of serviced offices, Aberdeen Business Centre needed to find a way to stand out . Their unique location on Bon Accord Crescent, designed by Archibald Simpson, had been sympathetically renovated to exceptionally high modern standards. They approached PCL Group for a comprehensive rebranding. We started with a distinctive logo and a new website to highlight the centre’s heritage and modern amenities. Collaborating with photographers and videographers, we created captivating imagery, including drone footage, to showcase the building’s unique aspects.
To enhance client engagement, we introduced an online booking system for meeting rooms. This streamlined the booking process, making it easy and efficient for businesses. The revamped website and new booking system dramatically increased the uptake of serviced offices and use of conference suites. Our strategic collaboration ensured Aberdeen Business Centre’s unique qualities were effectively communicated, driving significant business growth.
